Press Releases

Many media outlets will publish or air press releases for free if you submit them to you. They have control over when and where to put the release, but it's great filler for them and excellent advertising for you!

How do you write a great press release?

First, to establish an audience, give statistics about scrapbooking as a hobby. Many people might not realize how popular the hobby has become and even how it can help THEM specifically.

Mention a current trend that is saturating the industry. Make this something that is "hot" right now like using unconventional items on your pages. This not only broadens your audience, but it establishes timeliness and generates interest in your article.

Use quotes from experts. You want to project the image of being a professional and using quotes will show that you are a credible source of information.

Suggest ways to incorporate scrapbooking into home décor. Scrapbooking techniques can be used to make picture collages to hang on the wall or personalize home décor in general. Scrapbooking doesn't have to be exclusively displayed in an album – you can place beautiful pages all around your home for all to see!

Finally, describe your company and you as well as give information about services that you offer. You may want to include a picture of some of your work to provide a visual to go along with the copy.

Include your phone number, e-mail address, and web site address. Then send it off to your local paper or a trade magazine and wait.