Other Marketing Tools




There are a lot of other ways to promote your business. You may want to look into give-away items that you can offer as free gifts during crops or workshops. If you decide to do a trade show, these gifts will be immensely popular!

Many people go the traditional key chain/pen route with your business name on it. This is great, but you're a scrapbooking business. Why not make your giveaways a little more pertinent to the scrapbooking venue?

Craft bags can be an excellent marketing tool. These can be simple carry-alls with your company information screen printed on the front. Give them away at crops and/or workshops so people can carry their materials in them. This is advertising that is out there all the time and can generate interest in your company just by having people carry them around.

You can have pens imprinted with your company name and information, but instead of the standard ink pen, why not choose a decorative type of pen like a glitter ink or colored marker that your customer can actually use when they are scrapbooking?

There are many other items that you can look at such as customized sticker pages, mini albums with your name on the back cover, specialty scissors, rubber stamps, etc. These products are out there, just seek them out and spend a little extra money by adding them to your marketing arsenal!

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